Our Philosophy

As You Do stands for living life your way. Our philosophy comes from the worlds that shaped us: the freedom of surf, the creativity of skate, and the raw expression of the street. These cultures share one thing — they’re built on doing what feels real, not what looks good for someone else.

We make clothing that reflects that mindset. Nothing forced, nothing fake, just clean, comfortable gear designed for movement, ease, and everyday individuality. Whether you’re carving a wave, landing a trick, or walking the city, As You Do is about staying true to your flow.

No chasing trends. No trying to fit in.
Just wearing what feels right, living how you want, and doing it — as you do.