About Us

As You Do started with a simple idea: make clothing that actually fits the way people live. The brand grew out of an everyday dude noticing how most labels felt overhyped, overpriced, or trying way too hard to be something they weren’t. 

So he set out to create something different—clean, comfortable pieces that you can throw on any day of the week. Clothes that work for skating, surfing, going out, or just relaxing. Nothing flashy, nothing forced, just simple gear that feels good and looks good without thinking about it.

As You Do became a way to represent real life: chilled, effortless, and honest. It’s a brand built around comfort, everyday style, and doing things your own way.

Just real clothing for real people, so you can live life, as you do.